Royal Dutch Shell Group .com "Shell Helping Lead the Way to 'The Hydrogen Economy”: "Shell Hydrogen sees the way to 'The Hydrogen Economy," featuring an exclusive interview with Shell Hydrogen's CEO Jeremy Bentham…” ( Posted 23 Dec 04


POINT ROBERTS, WA -- (MARKET WIRE) -- 12/22/2004 –, a global investor news portal for the fuel cell industry, presents its latest article on the future of the sector: "Shell Hydrogen sees the way to 'The Hydrogen Economy," featuring an exclusive interview with Shell Hydrogen's CEO Jeremy Bentham, and outlining the forces driving us towards a future fuelled at least partly by hydrogen. Gas-electric hybrids can be seen as an intermediate step towards a full hydrogen fuel cell vehicle, and consumer demand for hybrids is expected to grow sales from 80 thousand this year to 470 thousand by 2007. But Mr. Bentham predicts that fully half of all cars sold could be hydrogen powered by the middle of the century. site does not make recommendations, but offers a unique information portal to investors to research news, articles, recent research, interviews and a growing list of participating public companies. is compensated by sponsoring featured company: Astris Energi Inc. (OTC BB: ASRNF) is one of several investor portals in the content umbrella, in addition to, a leading investor portal for the renewable and alternative energy sector.


Article Excerpts: Royal Dutch Shell helping lead the way to 'The Hydrogen Economy'


By Allen R. Gibson

December 2004


There's a lot of hype about "the hydrogen economy" these days. But PR alone doesn't account for the immense interest in hydrogen to fuel our future. The fact is, hydrogen has many benefits that western economies want and need: reduced greenhouse gas emissions; less dependence on foreign oil; and cleaner air in our cities.

The benefits of hydrogen are potentially huge, and that has governments, industry, and consumers all looking to help move the introduction of fuel cells and hydrogen power forward.


Combine the bad fuel economy of today's cars with rising oil prices, and consumers are understandably demanding alternatives. So much so that GM and DaimlerChrysler have just teamed up as late entrants into the hybrid vehicle market. Hybrids can be seen as an intermediate step towards full hydrogen fuel cell vehicles, and one that is increasingly popular. Analysts expect hybrid sales to grow from 80 thousand this year to 470 thousand by 2007.


Shell Hydrogen CEO Jeremy Bentham looks further down the road. "If we look out to 2020, we imagine a modest 5-10 million hydrogen vehicles on the road, but that could continue growing rapidly until that number encompasses 50 percent of vehicles sold by the middle part of this century."


"To expedite the transition of our transportation system away from petroleum fuels, and towards hydrogen fuel and vehicles, experts point to the crucial need for a hydrogen fueling infrastructure and the necessary leadership to make it a reality," said California's EPA Secretary Terry Tamminen at the opening of California's first hydrogen fueling station earlier this year.


Not everyone thinks hydrogen is the way to go on fuel cell development, however. "Even with aggressive research, the hydrogen fuel-cell vehicle will not be better than the diesel hybrid (a vehicle powered by a conventional engine supplemented by an electric motor) in terms of total energy use and greenhouse gas emissions by 2020," says a study by MIT's Laboratory for Energy and the Environment.


Asked what technology he sees being dominant, Shell's Bentham replied: "Clearly, tech developments are going on in all fields. In terms of the transport and auto field, the PEM fuel cell is the dominant technology, with its characteristics of quick start up and acceleration. If we look towards the stationary-type applications, the most efficient are going to be the high-temperature cells with the potential for being high-durability."


Astris Energi Inc. (OTC BB: ASRNF), who are marketing a low-temperature AFC (Alkaline Fuel Cell) they developed that has considerably lower material and operating costs than other fuel cells in its class, agrees that, today, hi-temp cells make the most sense for continuous heat/power applications. ''If we look at applications that require quick startup, however -- such as backup power, UPS, or the eventual use in transportation applications, our AFC makes far more sense, because of its instant start up time versus hours for the hi-temp cells, as well as the much more favorable economics,'' says Peter Nor, Astris' VP of Corporate Development.


To have hydrogen where you need it, when you need, is one of the biggest challenges in the progression towards a hydrogen economy. Alternate Energy Corporation (''AEC'') has a stand-alone unit whose chemical process creates hydrogen locally, and can deliver just the amount needed to run an Astris E8 generator. AEC is currently packaging the two units together to sell starting next year.


For the complete article, click here:


Sign-up for Our Free Investor Newsletter: and proudly introduces "The Insiders Corner," a weekly feature by well-known financial writer and author Michael Brush. includes a growing list of public companies in the sector:'s featured profiled company:


Astris Energi Inc. (OTC BB: ASRNF) - Producer of low cost fuel cells that can operate in a wide range of temperature conditions with very fast start-up. Astris is a late-stage development company committed to becoming the leading provider of affordable, non-platinum Alkaline Fuel Cells and fuel cell generators internationally. Over the past 21 years, more than $17 million has been spent on the development of Astris' AFC. The company has started pilot production of its POWERSTACK™ technology at its plant in the Czech Republic. Astris is the only publicly traded company in North America focused exclusively on the alkaline fuel cell.


To be added to our current list of Fuel Cell or Renewable Energy Stocks contact: Featured Company enquiries / sponsorship contact:


The site also features a live industry news feed provided by


Disclaimer: ECON Corporate Services Inc (ECON) is the owner of this domain. ECON is a privately owned corporate communications company specializing in: media relations, investor relations, and research on public companies and industry sectors, for the investment community. Nothing on our sites should be construed as an offer or solicitation to buy or sell any specific products or securities. All investments involve risk. Past performance does not guarantee future results, therefore investigate before you invest! Although we attempt to research thoroughly, we offer no guarantees as to the accuracy of any information presented. We encourage all investors to use our sites only as a resource to further their own research. The site is compensated by its "Featured Companies," as outlined in our on-line disclaimer at


For more information contact:

Dawn Van Zant / Trevor Ruehs

Toll free: 800-665-0411

Email: or


SOURCE:  ECON Corporate Services

Click here to return to Royal Dutch Shell Group .com