PRNewswire: 130,000 New Shell Credit Card Applications During Second Quarter Promotion (ShellNews.net)
Posted 21 Sept 04
Shell Credit Card Applications More Than Doubled Though $20 Incentive Promotion; Top Performing Retailers and Wholesalers Awarded Trip to Cabo San
HOUSTON, Sept. 21 /PRNewswire/ -- Shell Oil Products US, marketer of the No. 1 selling gasoline brand in the United States, generated more than 130,000 new Shell credit card applications through a marketing promotion that ran during second quarter of this year. The promotion was developed to create more value for Shell retailers and wholesalers by building the company's
branded gasoline credit card base, which is already the largest in the industry.
The number of applications the promotion generated was double that for the same time period last year, which is an accomplishment since enrollment in credit card programs across the industry has declined. Shell management believes the success of the program is due in large part to both the $20 customer incentive offer and the strong site-level execution by Shell retailers and wholesalers.
Shell proprietary credit card holders purchase an average of about 30 gallons per week more than non-Shell credit card holders, and according to David Bunch, manager of credit cards and loyalty for Shell Oil Product US, they are extremely loyal to the Shell brand. "We know how valuable this group is to our network partners, and we are committed to implementing programs that will grow our Shell-branded credit card accounts," continued Bunch. "Every new cardholder represents savings to our retailers and wholesalers because Shell absorbs the processing fees associated with Shell consumer credit card transactions. That means there is no charge to our retailers and wholesalers when a Shell consumer card is used at their site, which they see as a great benefit."
In addition to the value that the new credit card holders brings to the network, 20 operators were rewarded with a trip to Cabo San Lucas, Mexico for their strong performance in generating credit card applications. The prize was awarded to the top performing operators based on the number of approved applications generated.
The winners include:
X TRA OIL COMPANY INC -- South San Francisco, Calif.
N & K INC -- North Hollywood, Calif.
YUNG CHUAN HU -- Garden Grove, Calif.
F AND J INC -- Texas City, Texas
RO JO COMPANY INC -- Norwood, Mass.
RIMPCO INC -- Azusa, Calif.
CONICO CORO INC -- Camarillo, Calif.
KENK INC -- Newhall, Calif.
SEUNG ILL KIM -- Newport Beach, Calif.
KELLEY-RASCH ENT LLC -- Hernando, Miss.
KENTUCKY LAKE OIL -- Murray, Ky.
W F SHUCK PETROLEUM -- Middletown, Conn.
MIDTEX OIL LP -- New Braunfels, Texas
CHAMBLISS LTD -- Fort Lauderdale, Fla.
LISI OIL COMPANY -- Elizabethville, Pa.
VISTA MARKETING GROUP LTD -- Rockford, Ill.
GREEN LANTERN INC -- Salina, Kan.
BROOKS OIL COMPANY INC -- Middlesboro, Ky.
THE DYNAMIS GROUP LLC -- Shelbyville, Ky.
ABEL OIL CO -- Louisiana, Mo.
"By forging a partnership with our retailers and wholesalers, we were able to exceed our goals for the promotion," said Bunch. "The aggressive way many of our partners participated in the program reflects their understanding of the loyalty and value a Shell credit card customer brings to their individual business. We thank them for their efforts."
Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, and has a network of nearly 7,000 branded gasoline stations in the Western United States. Shell Oil Company is a 50 percent owner of Motiva Enterprises LLC, along with Saudi Refining, Inc., which refines and markets branded products through more than 10,000 stations in the Eastern and Southern United States. Shell Oil Company is an affiliate of the Royal Dutch/Shell Group of Companies (NYSE: RD, SC).
SOURCE Shell Oil Products US
Web Site: http://www.shell.com