La Source (Australia): SHELL AND FERRARI TOGETHER FOR ANOTHER FIVE: “Shell has been involved with Ferrari since 1950…” (ShellNews.net) 21 April 05
Thursday, 21 April 2005
Shell has announced it will renew its partnership with Ferrari for another five years.
The deal, although heavily guarded, is believed to include supplying fuel and lubricants to Ferrari’s road cars as well as the racing division.
The deal will be signed by both Ferrari and Shell management at the San Marino Grand Prix starting tomorrow.
Shell has been involved with Ferrari since 1950 and in later times has been at the forefront of trackside technical analysis which has seen Ferrari have unrivalled reliability.
“We are delighted to be continuing our technical partnership with Shell into 2010,” said Ferrari Managing Director Jean Todt.
“Shell gives us a real competitive advantage in terms of reliability and performance. In fact our partnership is now even more important given the recent rule changes affecting engine life. We have one of the strongest technical relationships in the pit lane and the partnership has, and will continue to, play a key role in our success.”
“Formula One is the natural meeting place for a car manufacturer and an oil company, since it provides an opportunity to develop mechanical and product performance in the field and under extreme conditions,” commented Juan Carlos Perez, Vice President, Shell Brands International.
“We are delighted to re-sign with Ferrari. Our relationship with Ferrari is one of the most mutually beneficial technical partnerships in automotive history - long may it continue!”
Today, the advances made by Shell on the track feed the development of products for the road. Shell customers today can trace their fuel and oil’s heritage back to the high-performance products used by the Ferrari team.
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