Canada NewsWire (press release): Shell International and Ferrari renew partnership to 2010 (ShellNews.net) 17 May 05
MONTREAL: One month ahead of the Canadian Grand Prix, Shell Canada announced that its international affiliate has renewed its technical partnership with Ferrari for a further five years from 2006 until the end of 2010.
The contract details, which were not disclosed, define the terms under which Shell International will continue to provide fuels and lubricants to Ferrari's road car division as well as its racing operation.
Luca Di Montezemolo, Ferrari President and CEO, Jean Todt, Ferrari Managing Director and Rob Routs, Shell Downstream CEO signed the renewed sponsorship contract in Imola, Italy at the San Marino Grand Prix late last month.
Powering and protecting Ferrari road cars and its racing operations, Shell products were used in the very first Ferrari cars and Shell played a key role in Ferrari's first Formula One appearance in 1950. Since then, Shell has powered Ferrari to eight Formula One Constructors' crowns and 11 Drivers' titles.
Since 1996, Shell has pioneered track-side analysis techniques that account in part for Ferrari's phenomenal mechanical reliability record.
"We are delighted to be continuing our technical partnership with Shell into 2010," said Ferrari Managing Director Jean Todt. "Shell gives us a real competitive advantage in terms of reliability and performance. In fact our partnership is now even more important given the recent rule changes affecting engine life. We have one of the strongest technical relationships in the pit lane and the partnership has played, and will continue to play, a key role in our success."
"Formula One is the natural meeting place for a car manufacturer and an oil company, since it provides an opportunity to develop mechanical and product performance in the field and under extreme conditions," commented Juan Carlos Perez, Vice President, Shell Brands International. "We are delighted to re-sign with Ferrari. Our relationship with Ferrari is one of the most mutually beneficial technical partnerships in automotive history - long may it continue!"
Ferrari's Formula One and road car operations provide a formidable testing ground for monitoring such features as wear resistance, high temperature engine thermal protection systems and reduction of internal abrasion.
Today, the advances made by Shell on the track feed the development of products for the road. Shell customers today can trace their fuel and lubricant heritage back to the high-performance products used by the Ferrari
For copyright-free images and more information regarding the Shell and
Ferrari partnership, visit www.shell.com/motorsportmedia
Note to Editors/Photo Editors:
A full-size replica of a Ferrari F2001 will be on display in Shell Canada's Calgary headquarters, starting Monday, May 16, 2005. This is the car's first appearance in Canada. The F2001 was Ferrari's 52nd Formula 1 production car and one of its most successful.
Photo opportunities can be arranged through Shell Canada (see contact information below).
For further information: please contact: Louis-Philippe Gariépy, Public Affairs Manager (Q&A), Shell Canada, Phone: (514) 356-7041
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