autoindustry.co.uk Nov 4 04: Black Circles signs Shell loyalty card deal (ShellNews.net)

Black Circles, the online tyre retailer and fitter, has secured an agreement with Shell UK which will offer over 600,000 Shell loyalty card holders access to discounted tyres as well as additional points.

The Shell arrangement is the latest in a line of affinity marketing agreements secured in 2004 by Black Circles, which include deals with the Autotrader and Max Power magazine.

http://www.autoindustry.co.uk/news/industry_news#56mhg67o94