The company held a 'Shell Road Safety Awareness'
seminar for employees throughout the group's Kuwait
operations as part of its local efforts to improve road
safety. This reflects the international company's
concerns about the rising rate of road accidents at a
global level.
Alan McGuinness, Managing Director of Matrix ISC, a
regular provider of defensive driving training for Shell
in the Middle East, demonstrated how to perceive danger
on the roads and encourage drivers to look closely at
themselves in order to address personal risk-taking.
The presentation, which took the form of an interactive
session on Wednesday 21 September, addressed staff from
Shell lubricants distributor Al Hafez Trading, Shell
Global Solutions and the Kuwait Shell Limited head
office.
Mr. McGuinness said: 'It is important to be aware that
road accidents are avoidable and road death is
preventable no matter what the environment.'
'Drivers must analyse what they do on the roads, and
work at reducing risk for themselves and their
passengers. It is critical to maintain concentration,'
he added.
The issue of rising road deaths was highlighted by Shell
in the Middle East as part of the United Nations World
Health Organisation (WHO) Road Safety campaign in 2004.
This warned that road traffic injuries have become a
major global health and development problem which will
worsen in the years ahead if no significant steps are
taken to make improvements. According to WHO data, road
traffic deaths have risen from approximately 999,000 in
1990 to just over 1.1 million in 2002. Kuwait, together
with other GCC
countries, shares some of the highest rises in death
tolls in the world.
Dr. Ken Taylor, General Manager of Kuwait Shell, said:
'By focusing on educating individuals about dangers on
the road, Shell aims to create a wider change in the
approach to driving. The aim is for Shell staff in
Kuwait to adopt safety awareness at a corporate and
individual level, and also bring their increased
knowledge to the company's customers and partners.'
Shell recently championed similar road safety campaigns
in Iran, Saudi Arabia, Syria, Qatar, Egypt, the UAE,
Bahrain, Kazakhstan and Russia.
'Road safety is just one aspect of Shell's global
Health, Safety and Environment (HSE) commitment to all
our employees and to the communities in which we
operate,' Dr. Taylor said.
AME Info (Middle East): Shell promotes road safety to minimise risk of accidents: Sunday 25 September 2005
Kuwait Shell Limited makes road safety a key company priority in a drive to reduce the risk from road accidents.
Kuwait: 2 hours, 52 minutes ago
 |
| Left to right: Dr. Ken
Taylor, General Manager of Kuwait Shell Limited,
Habib Behbehani, Head of Al-Hafez Trading
Establishment and Rob Sherwin, Shell Business
Development Adviser Middle East, during the Shell
Road Safety Awareness seminar held in Kuwait on 21
September.
|
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Notes and media contacts
The Shell logo is one of the best recognised symbols in the world. With around 119,000 employees in145 countries, Shell aims to meet the energy and petrochemicals needs of society in ways that are economically, socially and environmentally sustainable. Shell produces more oil and gas than any other private energy company and serves more than 25 million retail customers every day.Shell's history in the Middle East dates back over the whole of the last century, during which time the company has formed many successful and long-standing partnerships with host governments and national oil companies. Shell's growth in the region has led to a workforce that is made up almost 90 per cent of local people.
For further information, please contact:
Jasmin Masri
Consultant
Hill & Knowlton
T: +965 299 7807
Buthaina Al Khubaizi
External Affairs Coordinator
Kuwait Shell Limited
T: +965 243 8640/1
Posted by Anne-Birte Stensgaard, News EditorSunday, September 25 - 2005 at 08:40 UAE local time (GMT+4)
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